Posts filed under ‘Writing Business’
Rekindling aldrictinker.com
In March 2010, aldrictinker.com underwent some technical problems – a miscommunication between departments led to the unexpected suspension of this website. Nonetheless, the good news is our blog has always been backed up online since conception.
Much has happened since March 2010. Now, I’m glad to be back – eager and ready to write more copy to help you achieve your monthly, quarterly or even annual target!
Best regards,
Aldric
Rekindling aldrictinker.com
In March 2010, aldrictinker.com underwent some technical problems – a miscommunication between departments led to the unexpected suspension of this website. Nonetheless, the good news is our blog has always been backed up online since conception.
Much has happened since March 2010. Now, I’m glad to be back – eager and ready to write more copy to help you achieve your monthly, quarterly or even annual target!
Best regards,
Aldric
Guide to Copywriter 2.0: 3 Ways to Cost-Effective Communication
Since 2004, Web 2.0 Conferences have been held annually. It’s the buzzword among social media/Internet marketing enthusiasts. Basically what Web 2.0 symbolises is “change”. Internet alone isn’t a static creation. Even more so for the users.
Copywriters 2.0 (sing. Copywriter 2.0) are copywriters who have adapted to the 2.0 ecology. Usually they are Generation Xs and Generation Ys copywriters who are impatient yet determined to achieve. They harness the power of technology to get the work done cost effectively.
What is meant by “cost effectively”? Your communication:
- Saves time;
- Saves money;
- Saves energy.
As a copywriter 2.0, here are the 5 techniques I used with my clients:
- E-mail communication;
- Text messaging/short messaging system;
- Phone calls
- Instant messaging; and
- Voice Over Internet Protocol (VoIP).
If you need to send a bundle of document, send it via e-mail! A Copywriter 2.0 will access it, print it and refer to it.
Through e-mail, your copywriter 2.0 already have a reference he can access easily.
For a course of over 7 months, I managed to work with a Client half way across the country! So, as a person looking for a copywriter, find a Copywriter 2.0!
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ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.
Unveiling Aldric Tinker, CreateChange and CreateCopy Logos
Without further ado, I am proud to share with you the logos for Aldric Tinker (the Business), CreateChange and Create Copy.
Inspired by the soaring phoenix, Mohd. Izwan Ismail designed this logo especially for the use of Aldric Tinker, present and future divisions as well as incorporation of the business at a later stage.
Advancing NLP Beyond Basics, Breaking into Hypnotherapy
Dr. Will Horton, the guy sitting between Fahrin Ahmad and I, is also a certified hypnotherapist. So on the fourth day, my classmates asked about hypnosis. When we began our class, Dr. Horton mentioned that Neurolinguistic Programming (NLP) borders closely adjacent to hypnosis. From my personal observation and administration of the NLP techniques, I’d send my Client into a trance! :-p
Let’s backtrack to the opening story. So in that air conditioned room, a few of my classmates gather around Dr. Horton during this break and asked the hypnosis question. As always, it’s better to show than to explain. So Dr. Horton called out, “Thank you for volunteering!” Urm… he was saying it to me~ >_>
So we began, me just sitting there on a chair staring at a hand – couldn’t recall whether it was mine or his’ – and I went to ‘sleep’. I was not unconscious. If you were talking next to me, I could hear everything you say. Although I’d rather enjoy the calm and relaxed moment wrapping me from head to toe.
The Journey from Basic Practitioner to Master Practitioner and Clinical Hypnotist
Yeah, it’s still a long way to go, you know.
The next opening is in August 2009. For this, I need to raise approximately RM5,000. It’s a Certified Hypnotist course organised by John Lee Hypnotist Center. This course is certified by the International Association of Counsellors and Therapists (IACT, USA), the International Medical and Dental Hypnotherapy Association (IMDHA, USA) and the International Hypnosis Association (IHA, USA). It’s accredited by the unheard and un-Google-able Alpha University, Alabama, USA.
Besides John Lee Hypnosis, I’m also looking at the London College of Clinical Hypnosis (Malaysia), or the LCCH Malaysia. The structure of this, however, is more organised and more presentable. I’m saying this with reference to the accreditation. The British Accreditation Council for Further and Higher Education accredits the LCCH as a provider of courses in clinical hypnosis. In addition to that, the University of Greenwich, the Open University and the Royal College of Nursing approves and recognises the Certificate, Diploma and Practitioner courses suitable to their syllabuses. The LCCH is also an Organisational Member of the British Association of Counselling and Psychotherapy (BACP).
Let’s now turn our attention to the Singapore-based Dr. Billy Kueek. There are three courses which I’ve set my eyes on: the Professional Hypnotherapist certification course in November 2009 for Singapore and March 2010 for Malaysia, the Master Clinical Hypnotherapist certification course which comes 10 days later in November 2009 and again in December 2009 and finally the NLP Master Practitioner’s course in November to December 2009. Their Professional Hypnotherapist and Master Clinical Hypnotherapist Courses are certified by the American Board of Hypnosis (ABH) while the NLP course is accredited by the American Board of Neuro-Linguistic Programming (ABNLP).
To be consistent, the NLP Academy Malaysia is also tentatively organising a Master Practitioner’s & a Trainer’s Course in November 2009. This courses are accredited and certified by the National Federation of Neuro-Linguistic Psychology (Programming), i.e. NFNLP, USA. This is the same body which awards me my Certified NLP Practitioner status.
NLP and Copywriting
While I do Personal Breakthrough Sessions (PBS), I am still a copywriter with the love for writing at heart. Constantly I’m refining and defining my skills to ensure that my clients get the effective copy that they paid for with the application of NLP. My clients, local or international, large conglomerates or individuals, ought to be satisfied with the results at the end of the day.
Doing the Works Remain Paramount
Because I’m rendering NLP-based personal breakthrough sessions with my Clients, it’s imperative that I remain at the top of my game. True, this 22-going-23 body may be young by many standards; backed with the knowledge and experiences of effective techniques used on millions of patients across the world would prove to be beneficial. After all, I’m but the vessel. You, my Client, are the ones who want the change and are the key player. I help you go to your destination, you do the walking.
So in my daily reading routine, I’ve started to open e-books on NLP, hypnotherapy and other relevant resources.
Apart from that, I’m also drawing up Standard Operating Procedures for the various packages that I will be offering. Because NLP focuses on the How To, it’s important that these Procedures be prepared for a consistent and effective result. There needs to be accountability and quality control, you see. After all, you’d be confident in my services when you know it’ll work for you, making you feel more confident in realising your goals.
Which market do I cater for?
In general, I’m the guy you call to model human excellence in any form. Specifically, I have my attention focused on undergraduates and students, sales and marketing executives and those who want to access their best state in anytime of day.
How You Should Start Your Business – Invaluable Advice from a Kuching Lad!
Dear Aspiring Entrepreneur,
It’s been over a year since I bought John Lee’s Great by 24. The book by one entrepreneur who postponed his studies to do the things he loves the most: translation, meeting new people across the globe and making money while making spare time along the way. After I finished his book, I dared myself to email this young entrepreneur, seeking further advice. But that’s not what I’m going to share with you. Rather, it’s the Six Golden Strokes for Business Overture which you will find in Chapter 3 of John’s book.
First thing’s first: the registration of your enterprise. If you’re conducting your business in Malaysia, you’ll need to register your company or business. On January 4th, 2008, Aldric Tinker was registered as a Sole Proprietorship providing business support with the Malaysian Companies Commission (SSM). They gave me the following certificate:
Fast forward a (slow) year later, I renewed the registration on January 13, 2009. After paying a small fine and the registration fee, Aldric Tinker the Sole Proprietorship’s life was extended for another year.
Next, the Bank. No business can survive without a trustworthy banker. It’s your channel to receive and make payments! For me, I choose Maybank’s Personal Savings Account at the time. With just RM250, you can open a simple account there. For the time being, it’s sufficient. Once I get the minimum, I’ll gladly open up a Current Account with either Maybank or CIMB.
You’re given much flexibility when you’re providing a service such as copywriting. In the long run, you’ll still need an office space. No, inviting your clients to your 2-room flat is the last thing you want to do. I’ve been through this conflict over and over again. John Lee’s third Stroke is basically that: the Office. When I started out, I shuttled between my home in Section 8, Shah Alam, UiTM’s Faculty of Law and landmark Menara SAAS as well as in SACC Mall’s Coffee Bean. When you’re a service provider, as long as you have a PC and Internet access, that’s where your office is.
Though mind you, there is one tricky part: meeting clients. Where? I used to do it at Coffee Bean, KL Sentral and other ‘public places’. This doesn’t impress much. There’s no corporate identity.
As of last Friday, I maintain an office at Amcorp Tower, at PJ’s landmark: Amcorp Mall. From hereon after, I’ll be meeting my clients in the meeting room or the boardroom of Suite 1208, Level 12, Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050-Petaling Jaya, Selangor Darul Ehsan, Malaysia. My receptionist is ready to accept your call at +6 03 7948 5248. You can still fax me at +6 03 9282 7697, though.
No business can survive on its own. You need to team up with strategic partners and allies. This is the Fourth Stroke. When I started out, I regard a client of mine a strategic partner. Why? Because with this advertising firm based in JB, Malaysia, it’s not just about writing copy. They’ve guided me a lot since I started working with them. Support groups and network are as important. You can only cover so much with so little. You’ll need to delegate if not direct the project to someone else. At the same time, you’re going to need the knowledge you can get when you’re embarking on a new format or range of service.
Your partners alone cannot do anything much if you don’t spread the word! Advertise your business. No business experts can stress this enough, what more to say someone who’s going through it like me! If you fail to execute this 5th Stroke, your venture is as good as dead. Your advertising campaign doesn’t have to cost you half a million or so! There are many ways you can approach this. One way is through your business cards and website/blogs. Blogs and social networking sites like Facebook are relatively cheap and free! Use it!
Finally, a hotel alliance is also important. “Join one of the many hotel’s preferred guest programs or alliances”, says John in his book. You’d save the time and money when you’re familiar with one range of hotel. 
There you have it, John Lee’s Six Golden Strokes for Business Overture. For more information, buy John Lee’s Great by 24! It’ll give you a treasure chest full of advices! Did I mention, I turn 23 in October 2009?
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