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Introducing NLP on YouTube
It really excites me to share with you my most recent project: Introducing NLP series. This series, as described by the title, introduces NLP (neurolinguistic programming) as simple as possible.
The following is the first video from YouTube. Your comments are highly appreciated. If you’d like an explanation on NLP, post a comment at the video on YouTube or here, on this blog, yeah! Would love to hear your feedback.
Rich Content IS Marketing
If you’re a business owner or professional, your prospects need to know you can do the job. One of the ways you can market your professional service or product is by freeing out content on your website!
However, be cautioned that freeing content is no where near to saying “I’ve done this and this for that client and that customer”!
Demonstrate how you solved that client’s problems with your product. The last thing your website or blog needs to be filled is with ‘Infomercials’!
Yeah, showcasing testimonials would be persuasive, but for an ever more sophisticated marketplace, you need to do more than that. Because of the abuse of testimonials by advertisers, you can expect governments to come down on the way testimonials are being presented.
Remember that your customers are still lay people! They’re not ordained into your realm of expertise. Please use as simple language as possible. What’s the point if what you’re sharing out can only be understood by your competition!
In today’s age, you’re not the only expert! Your customers can be more experienced than you. The only difference is that they’re not into doing what you do.
How to Turn Procrastination into Action
Have you ever procrastinated about a certain task or situation? Both you and I fell into the trappings of taking it easy every now and then. Here’s a simple exercise you can do to overcome the procrastination!
Step 1: Imagine a picture or an image of you procrastinating – avoiding – the task you are meant to do. In this picture, see the colours vividly. Notice the size, the emotions attached. Let’s make this picture more interesting – add sounds to it. Whatever sound or words you hear coming from this picture. If a thought comes to you, put it in this photograph with any other sensation you may feel when you procrastinate.
Step 2: This picture of procrastination, where is it in relations to your body? Can you physically point to it? It can be in front of you, beside you, hovering above your head or beneath you. Where do you point when you have the picture in mind and it feels right? Any location is perfect.
Step 3: Take a deep breath and clear away all the emotions, the sounds, the sensations and any remnants of the picture.
Step 4: Think about something you love to do. Something you would do no matter what! Think of how this thing just gets your heart beating faster and faster as the adrenaline fills your veins. More and more you think of this image of the activity, notice the sounds you hear: sounds of gratification and satisfaction. Feel what you feel when you’re doing this passion of yours. Make this picture as clear as can be. So clear and so strong the vibes that you now want to jump off your chair and start doing this wonderful task! Where is this Picture of Action? Point physically to where you see and feel it is.
Step 5: Again, take deep breath and clear away everything: the sensation, the vibes, the emotions, the picture, the sounds, the taste and even smell! Take several deep breaths and cool down.
Step 6: Recall where you saw, hear, feel, smell and tasted the 1st picture, the Picture of Procrastination, before you continue. Remember the position. Move this picture along with the sensations from where it now is to where the Picture of Action is. You may want to use your hands to physically move the Picture of Procrastination. Closing your eyes can be useful. Repeat doing this five (5) times – making sure all the emotions, vibes, colours and image, move together in synchronicity. You may feel awkward at first, but more and more you do, you will notice that it becomes easier with every try. Every time the Picture of Procrastination reaches where the Picture of Action is, notice the change of emotions, perception and vibe.
Notice what happens when you think about the task you put off more often than once. That was easy, right? Now you have a simple and powerful tool to turn procrastination into action.
AWAI: Finding a Good Idea for Your Book
Finding a Good Idea for Your Book
By Robert W. BlyThe journey of a thousand manuscript pages (or even 150) begins with a single idea. Here’s how to find one.
Many people who attend my book-publishing semi nars already have a book idea in mind. Others, however, have a strong desire to write a book, but are stuck on coming up with a suitable topic. If you fall into this category, here are 10 sources of ideas for books you may want to write:
You Can Go Far, but NLP Therapies DO NOT Substitute to Medical, Psychological and Psychiatric Attention
NLP may be the most powerful vehicle for change in existence.
- Modern Psychology Magazine
Aye, NLP, or Neurolinguistic programming/psychology, is one powerful tool! During the Certification training, over and over again Dr. Horton repeats of how incredible this tool is. Wouldn’t you want to know about NLP?
The term NLP itself was coined by an Alfred Habdank Skarbek Korzybski.
To different people, NLP brings different meaning. Practitioners can joke that it’s messing with people’s mind. Others would say is a methodology to change the behaviour of a person from the inside to achieve success. Don’t be surprised if some NLP Practitioners say that NLP is ‘wake hypnosis’.
However your practitioner may refer to NLP, it is effectively an integration of several disciplines including neurology, psychology, linguistics, cybernetics, and systems theory. The components of Korybski’s term can be broken down to:
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Neuro – As our experience, conscious and subconscious, comes through our senses and central nervous system;
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Linguistic – Our mental process are all coded, organized, given meaning and transformed through our respective languages.
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Programming – People, you and I, live our lives through a system composed of sequences of patterns, or ‘programs’.
The deeper you go into NLP, the more you realise that the key any success you want lies within you, through the way you perceive life. Your perception, beliefs, attitude, emotions and behaviours will direct yourself with the tools around you to achieve your goal.
As powerful as NLP may be, it is not substitute to professional and licensed medical attention. Similar to other alternative and complimentary therapies, there are no absolute guarantees. Reassurance comes within reason.
Application of NLP really extends beyond therapy. You’ll be amazed by what you can achieve with it! Even when applied as therapy, we’re really teaching you how to use your brain.
How will you find me applying NLP?
I constantly study excellence and then share the skills that promotes positive change that generates new possibilities and opportunities. If you find yourself ‘clicking’ with me and you feel better about yourself, you can suspect I just used my NLP knowhow on you. 
And what is wrong with leaving you in a better state?
The Bamboo Planet Agenda
Yesterday I had the opportunity to attend the 3rd Annual General Meeting of the Malaysian Association of Creativity and Innovation (MACRI) at the Kuala Lumpur Convention Centre.
Before we began our AGM at 11.40am, Y.Bhg. Dato’ Ghazi Sheikh Ramli, Founder/President and Innovation Evangelist, gave a talk on the Democratisation of Innovation. In the short 45 minutes talk, Y.Bhg. Dato’ President shared his experience at the Ideas Festival in Brisbane, Australia on March 28th, 2009. One message, or rather 2 misconceptions, which is inherent in YBhg’s talk are:-
- The false idea that creativity is the domain of the artistes and artists, carvers and sculptors, musicians and writers, directors and actors etc.
- The second false idea is that only scientists, inventors, ‘smart’ people have excusive access to being innovative.
- The reality is creativity and innovation are traits inherent to every human being that is given life to exist on the surface of our planet Earth.
One challenge which Dato’ threw at the end of his talk involves the Bamboo Agenda: What can we make out of bamboo? What do we want bamboo to be? How do we create a Planet Bamboo? This challenge was thrown especially to members of MACRI.
After the AGM, I took the liberty of visiting the National Intellectual Property Exhibition 2009 at the ground level of the KLCC. MACRI was given the opportunity to open up a booth for the second – or was it the third year – running. :-p
At the expo, yours truly got to satisfy his cravings for the Dabai… a fruit indigenous to the State of Sarawak! Besides the pickled dabai, there was also a keropok dabai, a dabai pizza (yum!!!!). 
I so miss home…
7 Reasons Why Small Companies Need Freelance Writers
Based on record, in the 48 hours of Monday (March 9, 09) & Tuesday (March10th, 2009), I made close to 90 phone calls in a fresh attempt to promote my practice. What is most memorable for me during that 48 hours is one line a prospect told me: “we’re a small company“.
Defining ‘Small Company’
We’ve all heard of Small-Medium Industries (SMIs) and Small and Medium Enterprises (SMEs). But what exactly do these terms mean?
Based on the SMI Business Directory published by Tourism Publications, the working definition of SMEs depend on which category they fall under. The following table should illustrate better:-
|
Category |
Micro-enterprise |
Small Enterprise |
Medium Enterprise |
| 1. Manufacturing, manufacturing-related services & agro-based industries | Sales turnover: Under RM250,000; OR Full-Time employees: Under 5 | Sales turnover: RM250,000 to RM10 million; OR Full-Time employees: 5 to 50 | Sales turnover: RM10million to RM25 million; OR Full-Time employees: 51 to 150 |
| 2. Services, Primary Agriculture, ICT, Mining, quarrying and construction | Sales turnover: Under RM200,000; OR Full-Time employees: Under 5 | Sales turnover: RM200,000 to RM1 million; OR Full-Time employees: 5 to 19 | Sales turnover: RM1 million to RM5 million; OR Full-Time employees: 20 to 50 |
The Seven Reasons
Reason #1: Save money by paying per project
Reason #2: Save money by outsourcing
By outsourcing writing jobs out to freelancers, you don’t have to worry about our EPF, medical benefits, raise, tax etc. To top it up, you do not have to spend valuable capital on my workstation – we already have our own. That is just the visible costs. With outsourcing, you save money on utilities bill, rent, furniture etc. The space and money is best spent on other areas – including outsourcing that task to a copywriter.
Reason #3: Professionally Written Copies for Fraction of the Cost
Unless you or your staff have a background in copywriting, either two of you would write as you feel necessary. Like any other field, copywriting, too, has its own set of principles, rules and guidelines. Professional and good copywriters are always on the guard to look for new techniques and methods. Wise ones would certainly restudy what he or she has done in the past. Thus, when we handle your project, you can expect professionally written copies are produced. The best part is while you reap the fruits of the copy. you don’t have to spend a fortune on something ad hoc like this.
Reason #4: Fresh Perspective & Infusion of Ideas to Enhance Effectiveness
When you work with someone from outside the company, they can bring in their own perspective. Of course delivering your message lies at the core, but what surrounds it is a totally different matter. What business owners and inventors want to convey may kill the ‘shopping mood’. Too much information ruins the copy just as much as too little. Unless your customers are techies, might as well you write your copy in some foreign language when it’s all too technical, especially feature-wise.
Reason #5: Quick and focused attention
Most copywriters have a system to make sure all they do is write. Every now and then they’d call up or meet clients and prospects. However they’d devote at least 50% of their time on writing. Like any other great writers, the copywriter you’d want is the one that can meet the Muse easily. This is what differentiates commercial writing and creative writing – the client never waits for the Muse. Once an order is made, it must be delivered.
Reason #6: Customer oriented
According to expert Bob Bly, copywriters are salespersons behind a typewriter or computer. Instead of talking to y/our clients, we convince them via the typewritten words carefully woven together to create persuasive, if not hypnotic, copies. Your customer may be a business or a consumer, but we write with them in mind. Why? So we can sell your product – you’re paying us to do just that.
Reason #7: Specialist touch
Copywriters are specialists of their respective fields. From Day One, they’d dedicate their time to improve their craft. After a period of doing the same thing, knowledge becomes habit. Knowledge including principles and techniques – that is why copywriters cringe at bad copy and adverts.
So, when you need to write Copy…
Do shop around for a copywriter – unless you are one. Invest in experts and professionals and see the results roll in. While looking for one, remember to see how compatible they are with you. I’m sure you’re going to produce more marketing materials in the future – think long term.
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