Posts filed under ‘Services’
Selling Yourself Short (Part 1)
Level of Expectation is the level of what you would like to have. This is usually your goals – no matter how wild or conservative it may be. It’s basically what we want in an ideal situation. We all have our “nice to have” expectations in all we do. This would be our well-intentioned goals and New Year’s resolutions – wanting to be rich, wanting to earn a certain amount of income, wanting to reduce weight.
Level of Acceptance is what we can accept. It’s the quality or quantity we’re willing to settle for. This is what determines how short we sell ourselves. This is usually the minimum.
The following table illustrates some common levels of expectations and acceptance:
|
Level of Expectation I want… |
Level of Acceptance But I’ll be content with… |
|
| Income level | RM10,000 per month | RM1,200 per month |
| Ideal body weight | 60kg | 70kg |
| Savings | RM20,000 | RM200 |
| Family | 1 loving partner + 4 kids | a partner + some kids, we’ll see |
| Studies | CGPA 4.00 | CGPA 2.10 |
The bigger the gap you have between your level of expectation and your level of acceptance, the more you’re selling yourself short!
Sharing the Knowledge
An institution of higher learning’s role as a disseminator of knowledge and skills are inherent. Every semester, students are given assignments, case studies, presentation as well as research papers. The purpose of these exercise are to gauge the student’s comprehension and application of the learned materials.
Using case studies, the lecturers hope that their students can apply the theories and make recommendation. A more alert student would certainly do his or her work as relevant as possible.
Introducing Scribd
Scribd (http://www.scribd.com) is a free Internet-based communication platform. This website has attracted millions of users to form a myriad of communities revolving various interests. Scribd proudly calls itself the world’s largest social reading and publishing company.
So what does this have to do with students and institutes of higher learning?
Not every institution has the luxury of publishing its own set of books. Through the democratisation of publishing by Scribd, small institutions now have that opportunity. What’s more: in cyberspace, all location are equal.
Google search engine operates through an ever-changing algorithm which matches a user’s search with the most relevant information online. Through these keywords, Google search can produce a student’s work online, uploaded on Scribd.
Scribd allows users to share the document/work published with people they feel should know it. Just imagine when a user finds a student/lecturer’s work to be useful, then proceeded to share it. If it’s relevant to the industry, the idea has a potential to go viral! Remember, it’s not any Tom, Dick or Harry who’s sharing the work – it’s professionals, practitioners and experts!
How to go about it?
Based on what the institution is trying to promote, here is one mechanic to execute this:
Request that every group/student submit a soft copy of their work to the lecturer. Preferably through email. The lecturer assesses the work and passes it to the relevant officer. This officer ensures that before the document is uploaded to Scribd, there is at least a “watermark” or header/footer where the college’s name can be seen. Leave the student’s name and student ID intact with the document.
The Benefits
First, this acts as a testimonial. This student is real and is studying here. He or she is not a model hired to execute an advertisement.
Second, cost wise, this effort is free. It’s works in tandem with the assessment flow of a typical college. It’s also so simple to execute and maintain!
Next, when students realise that their work is available online, it can act as an incentive to do better. When something’s online, anyone can asses the work – including potential employers.
This method allows people to share the work safely. With the in-built security features of Scribd and the watermarks by the college, the reader can trace the source of the information.
Transparency is forced through this process. From transparency, it must be fueled by confidence, dedication and pride. Just as Ivy League and top 100 universities are proud of their faculty’s and students’ works, even a minor college should emulate this positive culture. In the workplace, an employee’s action will be appraised, assessed and critiqued after all. But when confidence, dedication and pride is merged, you can be sure of the level of participation.
As Scribd is a global platform, the number of potential readers are enormous! If you’re recruiting international students, wouldn’t this work in your favour?
The more the relevant content is online, the more a college’s brand becomes known.
Rekindling aldrictinker.com
In March 2010, aldrictinker.com underwent some technical problems – a miscommunication between departments led to the unexpected suspension of this website. Nonetheless, the good news is our blog has always been backed up online since conception.
Much has happened since March 2010. Now, I’m glad to be back – eager and ready to write more copy to help you achieve your monthly, quarterly or even annual target!
Best regards,
Aldric
Rekindling aldrictinker.com
In March 2010, aldrictinker.com underwent some technical problems – a miscommunication between departments led to the unexpected suspension of this website. Nonetheless, the good news is our blog has always been backed up online since conception.
Much has happened since March 2010. Now, I’m glad to be back – eager and ready to write more copy to help you achieve your monthly, quarterly or even annual target!
Best regards,
Aldric
Copywriter 2.0: What it Means
Copywriter 2.0 Concept Introduced
Copywriter 2.0 is the buzzword since the re-launch of the Internet as Internet 2.0. Yet, what is the key differentiator with AldricTinker.com?
In a nutshell, being a Copywriter 2.0 means the Copywriter’s roles include:-
- Overall brand management by maintaining consistency and compliance to the Client’s needs aimed at long term expansion and growth;
- Conceptualisation of marketing & PR campaigns suitable for online and offline media;
- Recommendation of professionals necessary to execute the projects at cost-effective rates – cost effectiveness includes in terms of time, energy, money and resources;
- Execution of copywriting projects commissioned consistent with the Client’s brand.
How does a Copywriter 2.0 Conduct Business?
The term Copywriter 2.0 is meant to reflect Internet 2.0. Internet is equated with cost-effectiveness when used right.
Here are how Copywriters 2.0 conduct business:
- Portfolio: Available on websites and blogs;
- Communication: Instant Messaging, E-mails, text messaging, phone calls;
- Conferences: Instant messaging, Voice over Internet Protocol (VoIP);
- Payment: Internet Banking, PayPal etc;
- Branding: Article marketing & e-book marketing;
- Physical files: Courier services, TT.
For example, if you really need a conference or meeting, I would recommend using Instant Messaging software like Skype or MSN Messenger.
As far as contracts are concerned, irrespective of where the Client may be, the laws binding the contract shall be the laws enforced in Malaysia. Terms and conditions to the contract are as stated in the respective website’s terms of service.
Benefits of Working with Copywriter 2.0
As you may have noticed, Copywriters 2.0 work at a minimal cost basis. In the words of budget airlines, frills-free copywriting.
Instantly you’ll save time, money and energy, especially in terms of travel. Geographic limits become obsolete.
Finding the Diamond among the Glasses
Your mind may be screaming “Risky! Risky! Risky!” My only answer to that is: reduce the risk! Have a mechanism for you to screen.
You may want to find for someone who has handled many projects, and delivering them, using the methods above.
In my experience, I’ve done a major translation job worth RM2250 without having to meet the client. For a span of over 7 months, I worked with an advertising agency 296km away. Like the translation job, I never met them in that span.
So even if you’re not engaging me, for whatever reason, you may want someone who has this similar credentials.
Best regards & God bless!
Aldric Tinker
Copywriter 2.0
Co-Author of NLP for Online Marketing and the People Behind It: Download for free at http://jevince.com/NLPOnlineMarketing.
Advancing NLP Beyond Basics, Breaking into Hypnotherapy
Dr. Will Horton, the guy sitting between Fahrin Ahmad and I, is also a certified hypnotherapist. So on the fourth day, my classmates asked about hypnosis. When we began our class, Dr. Horton mentioned that Neurolinguistic Programming (NLP) borders closely adjacent to hypnosis. From my personal observation and administration of the NLP techniques, I’d send my Client into a trance! :-p
Let’s backtrack to the opening story. So in that air conditioned room, a few of my classmates gather around Dr. Horton during this break and asked the hypnosis question. As always, it’s better to show than to explain. So Dr. Horton called out, “Thank you for volunteering!” Urm… he was saying it to me~ >_>
So we began, me just sitting there on a chair staring at a hand – couldn’t recall whether it was mine or his’ – and I went to ‘sleep’. I was not unconscious. If you were talking next to me, I could hear everything you say. Although I’d rather enjoy the calm and relaxed moment wrapping me from head to toe.
The Journey from Basic Practitioner to Master Practitioner and Clinical Hypnotist
Yeah, it’s still a long way to go, you know.
The next opening is in August 2009. For this, I need to raise approximately RM5,000. It’s a Certified Hypnotist course organised by John Lee Hypnotist Center. This course is certified by the International Association of Counsellors and Therapists (IACT, USA), the International Medical and Dental Hypnotherapy Association (IMDHA, USA) and the International Hypnosis Association (IHA, USA). It’s accredited by the unheard and un-Google-able Alpha University, Alabama, USA.
Besides John Lee Hypnosis, I’m also looking at the London College of Clinical Hypnosis (Malaysia), or the LCCH Malaysia. The structure of this, however, is more organised and more presentable. I’m saying this with reference to the accreditation. The British Accreditation Council for Further and Higher Education accredits the LCCH as a provider of courses in clinical hypnosis. In addition to that, the University of Greenwich, the Open University and the Royal College of Nursing approves and recognises the Certificate, Diploma and Practitioner courses suitable to their syllabuses. The LCCH is also an Organisational Member of the British Association of Counselling and Psychotherapy (BACP).
Let’s now turn our attention to the Singapore-based Dr. Billy Kueek. There are three courses which I’ve set my eyes on: the Professional Hypnotherapist certification course in November 2009 for Singapore and March 2010 for Malaysia, the Master Clinical Hypnotherapist certification course which comes 10 days later in November 2009 and again in December 2009 and finally the NLP Master Practitioner’s course in November to December 2009. Their Professional Hypnotherapist and Master Clinical Hypnotherapist Courses are certified by the American Board of Hypnosis (ABH) while the NLP course is accredited by the American Board of Neuro-Linguistic Programming (ABNLP).
To be consistent, the NLP Academy Malaysia is also tentatively organising a Master Practitioner’s & a Trainer’s Course in November 2009. This courses are accredited and certified by the National Federation of Neuro-Linguistic Psychology (Programming), i.e. NFNLP, USA. This is the same body which awards me my Certified NLP Practitioner status.
NLP and Copywriting
While I do Personal Breakthrough Sessions (PBS), I am still a copywriter with the love for writing at heart. Constantly I’m refining and defining my skills to ensure that my clients get the effective copy that they paid for with the application of NLP. My clients, local or international, large conglomerates or individuals, ought to be satisfied with the results at the end of the day.
Doing the Works Remain Paramount
Because I’m rendering NLP-based personal breakthrough sessions with my Clients, it’s imperative that I remain at the top of my game. True, this 22-going-23 body may be young by many standards; backed with the knowledge and experiences of effective techniques used on millions of patients across the world would prove to be beneficial. After all, I’m but the vessel. You, my Client, are the ones who want the change and are the key player. I help you go to your destination, you do the walking.
So in my daily reading routine, I’ve started to open e-books on NLP, hypnotherapy and other relevant resources.
Apart from that, I’m also drawing up Standard Operating Procedures for the various packages that I will be offering. Because NLP focuses on the How To, it’s important that these Procedures be prepared for a consistent and effective result. There needs to be accountability and quality control, you see. After all, you’d be confident in my services when you know it’ll work for you, making you feel more confident in realising your goals.
Which market do I cater for?
In general, I’m the guy you call to model human excellence in any form. Specifically, I have my attention focused on undergraduates and students, sales and marketing executives and those who want to access their best state in anytime of day.
Revision of Rates July 2009
Since I released my fee structure in March 2009, much have happened which requires me to revise the rates and structure after using the same rates since January 2008.
Among others, the following are the reason behind the restructure:
- Basic NLP Certification from the National Federation of Neurolinguistic Psychology (Programming), USA;
- More exposure in print ads, radio and TV commercials;
- The cost of maintaining an office in Amcorp Tower where clients can now meet and reach us more easily;
- Offerings of new services and removal of dormant services.
If you have been dealing with my copywriting practice before this restructure, you will not see an increase until December 2009. Starting January 2010, existing and future clients will be charged at the new rate.
Signature Guarantee
As part of our on-going commercialisation and internationalisation efforts, our customers will enjoy the following guarantees:
- Guarantee of two (2) complimentary revisions after the submission of each copywriting job;
- Guarantee of the application of NLP techniques and proven copywriting techniques used by world-renowned writers like Bob Bly, Joe Vitale and more;
- Guarantee of dedicated and diligent service and attention from a professional copywriter & his highly vetted team.
Aldric Tinker’s Red Velvet Rope Policy
As much as I’d love to accept any and every business out there, I do not. What are the clients that I’m looking for? Here are the characteristics:-
- Integrity;
- Serious (who understands the value of my time as much as theirs);
- Bright (full of light & easily excitable);
- Resilient (keep coming back);
- Courageous (facing their fears);
- Think big (you project, product, service or brand will benefit large groups of people);
- Value-oriented (you gain value from relationships with me and others);
- Naturally collaborative (you contribute to and focus on your solutions);
- Rapid responders (talk today, done tomorrow);
- Positive (naturally optimistic).
Do you have these in you? If you do, then drop me an email or give me a ring!
When you have these characteristics, you will get the following benefits:-
- You’ll have clean energy to do your best work;
- You’ll feel invigorated and inspired;
- You’ll connect with me and your clients on a deeper level;
- You’ll feel successful and confident;
- You’ll know that your work matters and it’ll change lives;
- The magic of you will spring to life!
Though you may feel that this is still general, you will find the answer at the end of the day: whether I accept or reject your project.
Why is this policy necessary? One rotten apple is going to spoil the whole bunch. A negative and uncooperative client will result in delays for the rest of my clientele. I’m sure you’ve worked with difficult people: do you notice how bitter you can be when you deal with the person immediately after him or her? Your life energy gets sucked out into his or her void. When it happens, you know that your day just went down the drain.
Furthermore, NLP is one powerful technique if you want strong reaction. The last group of people I’d want to serve are those who are not interested in helping others with the products or services which they offer. This way, you know that I’m not helping scams, illegal, immoral or unethical activities.
At the end of the day, it trickles down to this: I’m only interested in serious clients just as much as you’re interested in copy that sells. This is an investment to you, your product, your service and you’ll gain more than you have to pay.
Rate Structure
Without much ado, you find my services and its rates as follows:-
For both local and international clients, my fees are in Malaysian Ringgit (MYR)/Ringgit Malaysia (RM).
The amount quoted below are general figures. Because your needs are unique and different, please email me at aldric@aldrictinker.com for specific quotations that would fit into your budget. The bolded red colours are my specialty.
No. |
Project Type |
Cost (RM) |
| 1. | Print Ads (Full-page ads) | RM560 to RM1,680 |
| 2. | Print Ads (Partial page ads) | RM330 to RM560 |
| 3. | Advertorials | RM560 to RM450/page |
| 4. | Annual reports & prospectus | RM3,750 to RM28,000 |
| 5. | Booklets | RM150 per page to RM4,700 |
| 6. | Brochures | RM150 per brochure page |
| 7. | Business plans (Editing) | RM2,800 to RM3,750 |
| 8. | Business plans (Complete) | RM5,000 to RM18,000 |
| 9. | Case histories and application briefs | RM560 to RM4,600 |
| 10. | Catalogs | RM150/catalog page to RM1800/page |
| 11. | Teaser & Lead Generation Emails | RM150 to RM3,750 per page |
| 12. | “Long copy” e-mail | RM560 to RM6,500 |
| 13. | Feature articles | RM560 to RM7,500 |
| 14. | Flyers | RM150 per page |
| 15. | Labels & Packaging | RM280 to RM4,600 |
| 16. | Landing pages (Microsites) | RM6,500 to RM14,000 |
| 17. | User Manuals | RM750 per day |
| 18. | Multimedia presentations script (10 minutes) | RM280 to RM650 per minute |
| 19. | Newsletter | RM560 to RM1,400 per page |
| 20. | Postcards | RM900 to RM3,750 |
| 21. | Press releases | RM150 to RM300 |
| 22. | Proposals | RM180 per page to RM360/page |
| 23. | Radio commercials (20s – 60s) | RM750 to RM1,500 |
| 24. | Résumé | RM50 to RM150 |
| 25. | Sales letter | RM1,400 to RM4,600 |
| 26. | Self Mailers | RM2,800 – RM4,600 |
| 27. | Speeches | RM280 to RM375 per speech minute |
| 28. | TV Commercials | RM180 to RM560 per presentation minutes |
| 29. | Website Content | RM150 per segment to RM1800/ page |
| 30. | White paper | RM3,750 to RM13,000 |
Change Your Life With NLP!
Hello everyone!
- Do you have a goal that you would like to accomplish but never found the willpower or motivation?
- Do you have an event in your past which is haunting you – preventing you from achieving your full potential?
- Perhaps you would like to appreciate yourself more and see yourself being a better person?
I have the solution for you: NLP therapy!
After your FREE consultation, you deserve the best NLP therapy ideal to help you achieve your goals. The result of you being a better person: the ideal you!
What is ‘NLP’?
‘NLP’, or Neuro Linguistic Programming/Psychology, integrates neurology, psychology, linguistics, cybernetics, and systems theory allowing you to model or copy human excellence and helping you become adept at whatever you want to do.
Don’t think of the possibilities which you will get through this therapy. Instead focus on how you will see, hear and even feel yourself in a different light; a more empowering light.
Who’s the NLP Therapist?
You will go through the enriching and empowering experience guided by me, Aldric Tinker. I’m a Certified NLP Practitioner (NFNLP, USA) trained by William D. Horton, Psy. D., CADC, Founder of the National Federation of Neurolinguistics Psychology (NFNLP). Learn more about me by visiting my website, www.AldricTinker.com, now. It’s just a click away.
How can you reach me?
Drop me a call at +6 019 752 2788 now. Alternatively drop me an email at aldric@aldrictinker.com. Claim your FREE consultation session with me immediately!
Cheers!
Aldric Tinker
Certified NLP Practitioner (NFNLP, USA)
+6 019 752 2788 | aldric@aldrictinker.com | www.AldricTinker.com
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