Guide to Copywriter 2.0: 3 Ways to Cost-Effective Communication

Since 2004, Web 2.0 Conferences have been held annually. It’s the buzzword among social media/Internet marketing enthusiasts. Basically what Web 2.0 symbolises is “change”. Internet alone isn’t a static creation. Even more so for the users.

Copywriters 2.0 (sing. Copywriter 2.0) are copywriters who have adapted to the 2.0 ecology. Usually they are Generation Xs and Generation Ys copywriters who are impatient yet determined to achieve. They harness the power of technology to get the work done cost effectively.

What is meant by “cost effectively”? Your communication:

• Saves time;
• Saves money;
• Saves energy.

As a copywriter 2.0, here are the 5 techniques I used with my clients:

1. E-mail communication;
2. Text messaging/short messaging system;
3. Phone calls
4. Instant messaging; and
5. Voice Over Internet Protocol (VoIP).

If you need to send a bundle of document, send it via e-mail! A Copywriter 2.0 will access it, print it and refer to it.

Through e-mail, your copywriter 2.0 already have a reference he can access easily.

For a course of over 7 months, I managed to work with a Client half way across the country! So, as a person looking for a copywriter, find a Copywriter 2.0!

 

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ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.

 

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NLP-Hypnosis: We Are Family!

Born in a Seminar Room…

During the introduction of me as a Certified NLP Practitioner and Professional Freelance Copywriter by my good friend Vincent Cheng, Founder of JeVince and Malaysian Business Network, during his Sales 2.0 Marketing 2.0 Workshop prompted a participant to speak on the relationship of NLP and Hypnosis how the two are not related. He expressed how his trainer, also mine, is bad at it and too academic.

For the purpose of this entry, I’ll focus on the relationship between neurolinguistic programming and hypnosis. What’s the nexus?

Beginnings of Neurolinguistic Programming (NLP)

Richard Bandler, then Psychology Student at the University of California, Santa Cruz, joined followers of John Grinder, then associate professor of linguistics at the same varsity, reputedly the youngest in the States at the time.

The two became friends and began fusing their interests and skills and began studying the works of Virginia Satir (mother of Family Therapy) and Fritz Perls (founder of Gestalt Therapy). With the materials at hand, they studied the two for the reasons of their successes. Through a friend, the co-founders of neurolinguistic programming stumbled upon the work of Milton Erickson, MD, Grandfather of Hypnosis.

They were so engrossed with this general practitioner’s works on hypnosis. They incorporated Ericksonian work into NLP.

NLP From the Eyes of Clinical Hypnosis

In Clinical Hypnosis, there are fundamentally three approaches to hypnosis:

• Autocratic: The autocratic approach is telling the Patients (LCCH/BSCH term for ‘Client’) on what to do. Close your eyes. Think of a time when you were…
• Permissive: Patients are ‘invited’ to close their eyes. Whenever you are ready, close your eyes…
• Non-Traditional: Non-traditional methods depart from the two. Non-traditional uses natural occurring hypnotic states to create the change. Briefly, you and I enter hypnotic trances everyday: when we’re day dreaming, concentrated in work, engrossed in reading books, etc.

Where does Clinical Hypnosis put NLP? You can almost guess it – non-traditional.

Ericksonian Influence is “Apostolic Succession” in NLP: Past, Present and Future

Erickson’s work incorporated by the Co-Founders of NLP into this new field of personal change lays the hands on NLP. There are NLP trainers and practitioners who write out that Bandler and Grinder went to meet Erickson, who endorsed their work.

Since its conception in the 1970s, NLP expands and grow because of those who carry on the torch.

Depending on the pre- or post-NLP training of your practitioner, you will see traces of NLP amidst what they bring onto the table.

Just as my trainer, William Horton, Psy. D., is trained in Hypnosis (Dr. Horton is a Certified Hypnotherapist, National Guild of Hypnosis/NGH & International Association of Counsellors and Trainers/IACT), I am doing the same. As a student of the International Certificate in Clinical Hypnosis conducted by the London College of Clinical Hypnosis Malaysia, I’m bringing back hypnosis into NLP as I practice it.

In addition to conducting NLP therapies and coaching, I use my NLP-hypnosis in my copywriting and speechwriting.

At the end of the day, NLP in inseparable from Hypnosis. No matter how far down the line you may be from John Grinder and Richard Brandler, or you got your line through NLP Gurus Tony Robbins, Tad James, Steve Andreas and more, NLP will trace its roots back to hypnosis.

 

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Discover How You Can Lift Your Mood After the Ladder Falls on You

Growing up and going through life is like a journey. A journey you begin from the day you were conceived. A journey which will only end for you the moment you release that last breath. Like any other journey you make, your life’s journey is not spared from the usual weathers: rain, shine, hail, snow, windy and more. Yet as much as you enjoy the journey, you are bound to enter periods of down time; thunderstorms that just suck the mood out, leaving you disappointed and maybe miserable.

The feeling mixed or on its own, is natural. At a funeral, it’s normal to grieve. Even if you’re not crying your eyes out, it’s still alright. It’s natural for you. It’s how your mind has programmed you to cope with the loss. Similarly when your parents are divorcing or when you failed that paper you put your effort in during your undergraduate years.

In some cases, you may even feel like giving up. What can you do?

Before you decide to give up, even though you feel that the world’s against you, think of the time when you were learning to walk. You can also see yourself through the eyes of a baby, trying to stand and take his or her first step. Sure, you cried when you first fell. But see yourself, determined and optimistic, trying to stand up and walk. Can you feel the determination you, the baby, felt? Your focused tunnel vision, concentrated and optimistic on the thing that you wanted to take. Listen to your shrill of excitement as you take that baby step. Although you clumsily fall down, you are still determined and excited.

After several attempts and falls, see yourself, the baby, successfully taking that first step! All his/her optimism and determination paid off! See how excited you are, the glimmer in your eyes. Listen to the accomplishment resonating in your happy cry! Feel that rush of joy crawling and seeping into your body – from your feet, to your ankles, into your calves and then your thighs. See that sensation spreading from your legs all the way up into your body. How, with every breath, the joy, hope and optimism fill your stomach muscles, your chest and your arms. As the euphoria reaches your neck and head, you can’t help but to notice the vibe coming from the baby’s body – your body.

You, the baby, flash that smile and clap your hand. You’re all revved up and excited to push forward and live another day. You are alive!

You keep the beautiful memories of the journey radiant and harmonically loud!

Here you are, today, standing on the road – your journey. Before you maybe crossroads, to roads diverged in an amber wood, straight or winding, you conclude that what’s important is that you push forth and forward. Sharing the strong and comforting glow, vibe and harmony coming from inside you with those you may meet.

Even if there’s a thunderstorm when you’re on the road, after a short while, look up. See the silver lining behind the cloud. Feel the cool earth under your feel as you smell the freshness of the air – under the bright rainbow arcing over you.

Every time you find yourself on the road from a fall, remember how it was when you took that first baby step. You’d feel better and optimistic before you know it.

Sexual orientation can’t be changed through therapy: American Psychological Association

by Sylvia Tan

Avoid telling clients they can change their sexual orientation through therapy or other treatments, the world’s largest association of psychologists tells mental health professionals.

Mental health professionals should not tell gay clients they can become straight through therapy or other treatments, says the American Psychological Association in a press statement released on Aug 5.

The Washington-based association, which represents more than 150,000 members, presented a 138-page report at the group’s annual meeting in Toronto, Canada on Wednesday.
The "Resolution on Appropriate Affirmative Responses to Sexual Orientation Distress and Change Efforts" also advises that parents, guardians, young people and their families avoid sexual orientation treatments that portray homosexuality as a mental illness or developmental disorder and instead seek psychotherapy, social support and educational services "that provide accurate information on sexual orientation and sexuality, increase family and school support and reduce rejection of sexual minority youth."
"Contrary to claims of sexual orientation change advocates and practitioners, there is insufficient evidence to support the use of psychological interventions to change sexual orientation," said Judith M. Glassgold, chairwoman of the task force that presented the report.
"At most, certain studies suggested that some individuals learned how to ignore or not act on their homosexual attractions. Yet, these studies did not indicate for whom this was possible, how long it lasted or its long-term mental health effects. Also, this result was much less likely to be true for people who started out only attracted to people of the same sex."
The association said some research suggested that efforts to produce change could be harmful, inducing depression and suicidal tendencies.
The 6-member task force examined the peer-reviewed journal articles in English from 1960 to 2007, which included 83 studies. Most of the studies were conducted before 1978, and only a few had been conducted in the last 10 years. The group also reviewed the recent literature on the psychology of sexual orientation.
"Unfortunately, much of the research in the area of sexual orientation change contains serious design flaws," Glassgold said. "Few studies could be considered methodologically sound and none systematically evaluated potential harms."
The association urged proponents of reparative therapy (also known as the ex-gay movement), many of whom are known to be aligned with Christian-based beliefs or groups, to consider multiple options, which could include celibacy and switching churches, for helping clients live spiritually rewarding lives in instances where their sexual orientation and religious faith conflict.
Two of the largest organisations in the world promoting reparative therapy are Focus on the Family through its Love Won Out programme and Exodus International with an affliated network of groups internationally whose chief message is “freedom from homosexuality through the power of Jesus Christ.”

Rev Steve Parelli (right) and his partner of 12 years Jose Ortiz are slated to give two talks about Christianity and homosexuality in Cheras, Malaysia and Bangkok on Aug 13 and Aug 28 respectively.

Reverend Steve Parelli of the MCC (Metropolitan Community Churches) in New York, who describes himself as ex-ex-gay, says the news should not come as a surprise to the evangelical ex-gay supporters who have read the books of the ex-gay writers themselves; some of whom including ex-gay leader Andrew Comiskey who himself revealed that he continues to "lust" after men even after 20 years of marriage to a woman. [For details, click onto the 'Ex-Gay Ministries in their very own (sorry)' link below.]
Speaking with Fridae in Singapore where he is on a Southeast Asian tour speaking tour and meeting with evangelical churches, Rev Parelli highlighted that the evangelical ex-gay movement in fact  "does not, in the fine print, claim to change sexual orientation."
"To be clear, the evangelical ex-gay movement uses catch words like ‘ex-gay,’ ‘healing,’ ‘coming out of homosexuality.’ But it is a bait-and-switch sell. Upon close examination of what the evangelical ex-gay movement teaches, any one who will give a simple read of their major writings will see that the evangelical ex-gay movement is teaching ‘behaviour modification’ not change of one’s sexual orientation. The evangelical ‘ex-gay’ leaders teach in their writings that the ‘change’ they are talking about is a life-long process that involves multiple disciplines from accountability to rigorous spiritual disciplines.
"This is obviously not change," says Rev Parelli who is the Executive Director of Other Sheep, a worldwide volunteer, non-profit ecumenical Christian organisation with a mission to empower sexual minorities.
Glassgold’s advice: "We recommend that psychologists be completely honest about the likelihood of sexual orientation change, and that they help clients explore their assumptions and goals with respect to both religion and sexuality."

A copy of the task force report may be obtained from http://www.apa.org/pi/lgbc/publications/therapeutic-response.pdf.

Related Links

• APA press statement: Insufficient evidence that sexual orientation change efforts work
• Other Sheep
• MCC (Metropolitan Community Churches)
• Ex-Gay Ministries in their very own (sorry) words

Related Articles on Fridae

• inside reparative therapy
• singapore government awards S$100,000 grant to group with ex-gay affiliation
• why fund a ”disguised religious cause”? PLU demands answers
• liberty league’s S$100,000 funding raises questions
• religious fundamentalists, science and silence
• fallen gay-bashing evangelist to undergo ex-gay ‘therapeutic restoration’
• public dialogue on christian perspectives on homosexuality, may 10, singapore
• not sure whether ‘ex-gay’ exists: alan chambers, president of exodus international
• ex-gay watch group warns of ”politically motivated” study

Advancing NLP Beyond Basics, Breaking into Hypnotherapy

Dr. Will Horton, the guy sitting between Fahrin Ahmad and I, is also a certified hypnotherapist. So on the fourth day, my classmates asked about hypnosis. When we began our class, Dr. Horton mentioned that Neurolinguistic Programming (NLP) borders closely adjacent to hypnosis. From my personal observation and administration of the NLP techniques, I’d send my Client into a trance! :-p

Let’s backtrack to the opening story. So in that air conditioned room, a few of my classmates gather around Dr. Horton during this break and asked the hypnosis question. As always, it’s better to show than to explain. So Dr. Horton called out, “Thank you for volunteering!” Urm… he was saying it to me~ >_>

So we began, me just sitting there on a chair staring at a hand – couldn’t recall whether it was mine or his’ – and I went to ‘sleep’. I was not unconscious. If you were talking next to me, I could hear everything you say. Although I’d rather enjoy the calm and relaxed moment wrapping me from head to toe.

The Journey from Basic Practitioner to Master Practitioner and Clinical Hypnotist

Yeah, it’s still a long way to go, you know.

The next opening is in August 2009. For this, I need to raise approximately RM5,000. It’s a Certified Hypnotist course organised by John Lee Hypnotist Center. This course is certified by the International Association of Counsellors and Therapists (IACT, USA), the International Medical and Dental Hypnotherapy Association (IMDHA, USA) and the International Hypnosis Association (IHA, USA). It’s accredited by the unheard and un-Google-able Alpha University, Alabama, USA.

Besides John Lee Hypnosis, I’m also looking at the London College of Clinical Hypnosis (Malaysia), or the LCCH Malaysia. The structure of this, however, is more organised and more presentable. I’m saying this with reference to the accreditation. The British Accreditation Council for Further and Higher Education accredits the LCCH as a provider of courses in clinical hypnosis. In addition to that, the University of Greenwich, the Open University and the Royal College of Nursing approves and recognises the Certificate, Diploma and Practitioner courses suitable to their syllabuses. The LCCH is also an Organisational Member of the British Association of Counselling and Psychotherapy (BACP).

Let’s now turn our attention to the Singapore-based Dr. Billy Kueek. There are three courses which I’ve set my eyes on: the Professional Hypnotherapist certification course in November 2009 for Singapore and March 2010 for Malaysia, the Master Clinical Hypnotherapist certification course which comes 10 days later in November 2009 and again in December 2009 and finally the NLP Master Practitioner’s course in November to December 2009. Their Professional Hypnotherapist and Master Clinical Hypnotherapist Courses are certified by the American Board of Hypnosis (ABH) while the NLP course is accredited by the American Board of Neuro-Linguistic Programming (ABNLP).

To be consistent, the NLP Academy Malaysia is also tentatively organising a Master Practitioner’s & a Trainer’s Course in November 2009. This courses are accredited and certified by the National Federation of Neuro-Linguistic Psychology (Programming), i.e. NFNLP, USA. This is the same body which awards me my Certified NLP Practitioner status.

NLP and Copywriting

While I do Personal Breakthrough Sessions (PBS), I am still a copywriter with the love for writing at heart. Constantly I’m refining and defining my skills to ensure that my clients get the effective copy that they paid for with the application of NLP. My clients, local or international, large conglomerates or individuals, ought to be satisfied with the results at the end of the day.

Doing the Works Remain Paramount

Because I’m rendering NLP-based personal breakthrough sessions with my Clients, it’s imperative that I remain at the top of my game. True, this 22-going-23 body may be young by many standards; backed with the knowledge and experiences of effective techniques used on millions of patients across the world would prove to be beneficial. After all, I’m but the vessel. You, my Client, are the ones who want the change and are the key player. I help you go to your destination, you do the walking.

So in my daily reading routine, I’ve started to open e-books on NLP, hypnotherapy and other relevant resources.

Apart from that, I’m also drawing up Standard Operating Procedures for the various packages that I will be offering. Because NLP focuses on the How To, it’s important that these Procedures be prepared for a consistent and effective result. There needs to be accountability and quality control, you see. After all, you’d be confident in my services when you know it’ll work for you, making you feel more confident in realising your goals.

Which market do I cater for?

In general, I’m the guy you call to model human excellence in any form. Specifically, I have my attention focused on undergraduates and students, sales and marketing executives and those who want to access their best state in anytime of day.

3 Ways to Write Your Compelling Copy

Copywriters are sales executives behind the laptop. Whether they are agency-based or freelance, their job is effectively to write persuasive copy to promote an idea, brand or product. As long as they type on their keyboard, they must keep one goal in mind: will my reader read this?

Let me take this a bit further for you. Say you’re planning to write a brochure or flyer. What will you need? In a nutshell, a decent command of your chosen language. How do you string the words so your readers will read this to the end and then hire you or buy your product?

Here’ are three things you can do to convert that creative expression of yours to a money making copy:-

• Insert subtle commands. Tell your readers what you want them to do – in a subtle manner. You may insert these commands in any section of your copy. When you decide to use negatives, like ‘don’t’, make sure the phrase following it is something you want your reader to do. Confused? When someone told you ‘Don’t look down?’ Or ‘Don’t turn around?’, what are you inclined to do?
• Tie in to emotions. At the end of the day, you and I spend our time, money and energy to acquire something that will make us feel good. What made you buy you last purchase? How do you feel about it?
• Highlight benefits. Unless you are trained in IT lingo, you couldn’t care less what RAMs, CPUs, USBs, bus, GH, Pentium IV etc are. When a lawyer speaking legalese to you, might as well you hear someone speaking in alien language! A car with titanium cover means nothing to you unless you are told that you enjoy solid protection in the event of a crash.

To demonstrate, as you are reading this, don’t think of the taste and crunchiness of a green apple. Don’t think of how good the coffee brewing in the kitchen that will freshen you up!

Now tell me, what did you just think about?

 

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NLP Exercise Relaxation Script

During the Certified NLP Practitioner course, we were asked to administer the various techniques of NLP in our manual. After the second or third day, I started to pick up Dr. William Horton’s own opening and adapted my own.

You find below the extract of the email, i.e. my findings:-

Whenever you are ready, just close your eyes. Take a deep breath and relax. Let yourself to let go and relax. Every time you take a breath you become more relax. Every time you take a breath, the more relax you become.

Listen to your heart beat. Hear it, feel it beating inside you. With each beat you become more and more relax. Another beat, the more you sink into relaxation.

Don’t try to resist it – the more you resist, the more relax you become. The more you feel rebellious, the more you let go.

That’s it. Take a deep breath and relax.

<Start the 1st step here, e.g. Godiva Chocolate Pattern, New Behaviour>.

My personal remarks following this is as the following:-

If you chose to gesture, gesture according to the breathing pattern of the client/patient. I snap my fingers to act as an anchor or emphasis. You may use other means which you, again, feel is right or looks ok.

You do this naturally: feel the words come out of your mouth with ease. When you are calm and relax, so will your client be. And the more calmer you are, the easier it is for you to go through the pattern. To quote Dr. Horton’s Mind Control – Mastering the Art of Constructive Influence, tell people what you want them to do! (p. 56, Mind Control).

If you want to use ‘don’t', use it to go towards your direction. Instead of "Don’t panic!" Or "Don’t worry", say "Don’t think about you being relax because the more you do, the more you let go".. Or something along that lines.

Be simple. Use simple primary school words. Just in case the client/patient is not familiar with that particular word you are using. Bombastic is the last thing you want to think of.

Just as I have shared with my peers, I share this with you.

Cheers!

Aldric Tinker, Certified NLP Practitioner (NFNLP, USA)

 

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