Writing Success

You will find this rather weird. When I started out this professional writing service, I had every intention to keep my projects more on print. Imagine a young lad, aspiring to join the ranks of Bob Bly (website) and Joe Vitale (website) - contemporary trailblazers in the world of direct mail. Thus, my training and studies thus far have been focused on direct mail. Strange enough, currently 100% of my projects are online! It took a client/friend to point that out.

From Leisure Blogging to Professional Content

As a hobby, I keep Standing My Ground (link) on the side. It is my personal blog where I record my most dullest experiences and tender my ‘controversial’ views on politics and current issues. Ironically, this hobby became the foundation to Writing Success and From the Law Student’s Desk (link). Who would have thought: a simple activity such as blogging is a platform for exercise and training to provide web content or web copy.

While Standing My Ground is a personal blog, it is the oldest blog I have at the moment. You should not be surprised if I tell you this: I do grade that blog from time to time. Apparently, on the Google PageRank, Standing My Ground is a three (Report Link). When I did the same test, the PageRank was a 0. Also, the grade awarded improved significantly - from 55/100 in January 2008 to 77/100 about an hour ago. (Link to latest report.)

Fundamentally, what you should know is this: I constantly attempt to improve my blogging skills to comply with the latest trend and developments to ensure maximum effect. Where I lack, I try to fill it up. This is to ensure that the web content in the form of my personal blog remains on top of certain search terms. Also you should be able to see difference in the layout.

Taking Sermon into Practice

Talk is cheap - anyone can do it. Anyone can talk like a writer, but many fail to actually be a writer. As one who offers web content development and management services, I need to make sure that I can do the best for my clients. Thus, I continue to experiment with the best possible ways to ensure the best possible outcome.

Your copy should be friendly to the eyes. The compound shapes of each paragraph matters. Varying the length shows being written by a human being. Which would you be inclined to believe? A machine generated website? Or human crafted?

Notice the sentence? It’s written in speech style. Basically, in ways which engages you in a conversation. The challenge is really anticipating what you’re thinking. Imagine the rush. It’s like mind reading. Hypnotising, isn’t it?

Search Engine Optimisation, or SEO marketing. Not really my specialty. When you contract me, my job is to write the text/content. No more than that. While basic design would be provided where necessary, it is still basic. Think “sketch”.

When Writing For Clients

This is my favourite part; you would be able to learn a lot of my writing style - to make sure it complies with what you want.

I resent lengthy meeting and bureaucracy. I prefer to minimise the meetings. If there’s something you need to tell me, do so via email. Post the information to me. Why? It saves both of us time, energy and money. The more I move to complete your project, the higher the fee will be. Why? Travel expenses.

There’s this poster hanging on my wall, I’m not sure if you have it in your office: Sell your customers what they want, not what you think they want. I wholeheartedly agree. You’re paying me to write to sell, market or promote your product. So I just write. Subject to terms and conditions, I write what you require. I will tender my professional advice. Expect the final draft - before the rewrite - to comply with proven formulas used, tried and tested. If you do not like the arrangement, well, I can explain the reason. Unless you decide to adopt the advice, I will rewrite the project to your specification. Simple, ain’t it?

Constant R&D So You Benefit

Before I end, you should know that I do attempt to get hold of the latest development in this field. Sometimes I suspect I’m going beyond the thresholds of regular 21 year olds. You can expect legal-like approaches to problem solving. Identify the issue, state the principles and later apply. Finally, conclude the arguments. (Link: ILAC/IRAC)

If you browse through my portfolio (link), you would notice that I have listed the Bandar Puteri Online Community (link) under experience. I forgot to mention that I have begun blogging there since February this year.

Bandar Puteri Online Community?

You might as well be asking me, “The Bandar Puteri Online Community? What is that?”

This online community, or BandarPuteri.com.my, is an online community meant to serve residents and businesses of Bandar Puteri, Puchong. The properties in Bandar Puteri are sought for investment. However, investment alone with no actual demand homes and commercial premises would cause the bubble to burst. Furthermore, the lack of coordination in terms of information, as I came to understand, would result in further confusion. Thus, this private initiative by Intrivent Global Sdn. Bhd. (website) seeks to address the demands for information. This online community is no where related to the developers of Bandar Puteri itself.

Why Should You Care?

Reason #1: To Promote Your Business

If you have a business you’d like to expand or sell (franchise), this would be a good place to start. Unlike most blogs and website, BandarPuteri.com.my caters specifically for residents and businesses of Bandar Puteri. It’s not random advertising. You can approach your target market/prospects from a certain angle.

Reason #2: To Socialise with Your Neighbours

If you’re a resident, this is a good opportunity for you to know your neighbours. Maybe you lack the time for a face to face meeting. Now, you can communicate in the forums. You can even promote your events there. Contact the Webmaster and Administrators of the blog if you’d like to see your content in an entry. I’d be more than happy to spin something up for you.

Reason #3: To Know the Latest Development

The news does not cover everything. And I doubt the developers know what is going on in the streets. Here’s your chance to spread the word, and get more information on what’s new in Bandar Puteri.

So this is going to be my third month contributing to this online community. As a contributor, I am also promoting BandarPuteri.com.my so the outreach is even further. It’s just a click away; what are you waiting for? Here’s the link. Go there now!

It’s been over a month since I contributed to this blog. No, it is not dead. Basically I have been having some trouble reporting my networking activities and ventures. Dropped this path I have not. Recently, I attended the Post-Graduate Fair/Entrepreneurship Fair/Career Fair held at Mid Valley Exhibition Cenre from 4-6 April. Made new contacts there.

Though exciting and insightful, the outing to the fair is not the focus of this entry. I’m glad to inform you that at the moment, I am studying the viability for copywriting/commercial writing for public figures (e.g. Members of Parliament/MP, Senators, Members of the State Assembly/ADUN). On top of that, I am also conducting a study on packages and services for universities, college universities and institutes of higher education.

As the study concludes, give it 2 weeks max, I will announce each of the package here, on this blog. It will include the individual services that I have to offer to our Yang Berhormats.

Stay tuned for new developments.