Internet Marketing isn’t a Gold Mine!!!
As a person living in the cyber age, I doubt you are alien to the Internet. Through Internet, you can do all the clichés: connect with friends, stay in touch with families, share information and resources, play online games in real time, participate in forums, find your soul mate and the list goes on. Emerging from the chaos is one concept known as Internet Marketing.
Internet Marketing, and the many gurus, claim to have raked in millions. More and more people are abusing sharing the wealth they created. Overnight, it became a hit sensation.
But as a small business operator, Internet marketing isn’t a gold mine. It’s not the end of the rainbow, but a magic carpet to help get you there.
Internet marketing is a means to execute your marketing strategy, hence the term ‘marketing’.
Just because you have a website doesn’t mean you will reap in the millions promised by the many gurus online, and off. You still need to invest time promoting it! Sure, you have an option to leave it to chance, but is that how you really want to run your business?
No matter where your business is right now, in more ways than physical, you must have an action plan to ensure the success of your online marketing. As the saying goes: does a tree that fall in a distant forest, away from any living soul, make a sound?
Having a website is just the beginning. Internet marketing is like the shovels, wheel barrows and machinery you need to excavate the mine, not the gold mine itself.
Though there is a way to make it the gold mine – be an IM guru! 
Add comment December 18, 2009
Introducing NLP on YouTube
It really excites me to share with you my most recent project: Introducing NLP series. This series, as described by the title, introduces NLP (neurolinguistic programming) as simple as possible.
The following is the first video from YouTube. Your comments are highly appreciated. If you’d like an explanation on NLP, post a comment at the video on YouTube or here, on this blog, yeah! Would love to hear your feedback.
Add comment December 10, 2009
Rich Content IS Marketing
If you’re a business owner or professional, your prospects need to know you can do the job. One of the ways you can market your professional service or product is by freeing out content on your website!
However, be cautioned that freeing content is no where near to saying “I’ve done this and this for that client and that customer”!
Demonstrate how you solved that client’s problems with your product. The last thing your website or blog needs to be filled is with ‘Infomercials’!
Yeah, showcasing testimonials would be persuasive, but for an ever more sophisticated marketplace, you need to do more than that. Because of the abuse of testimonials by advertisers, you can expect governments to come down on the way testimonials are being presented.
Remember that your customers are still lay people! They’re not ordained into your realm of expertise. Please use as simple language as possible. What’s the point if what you’re sharing out can only be understood by your competition!
In today’s age, you’re not the only expert! Your customers can be more experienced than you. The only difference is that they’re not into doing what you do.
Add comment December 3, 2009
Copywriter 2.0: What it Means
Copywriter 2.0 Concept Introduced
Copywriter 2.0 is the buzzword since the re-launch of the Internet as Internet 2.0. Yet, what is the key differentiator with AldricTinker.com?
In a nutshell, being a Copywriter 2.0 means the Copywriter’s roles include:-
- Overall brand management by maintaining consistency and compliance to the Client’s needs aimed at long term expansion and growth;
- Conceptualisation of marketing & PR campaigns suitable for online and offline media;
- Recommendation of professionals necessary to execute the projects at cost-effective rates – cost effectiveness includes in terms of time, energy, money and resources;
- Execution of copywriting projects commissioned consistent with the Client’s brand.
How does a Copywriter 2.0 Conduct Business?
The term Copywriter 2.0 is meant to reflect Internet 2.0. Internet is equated with cost-effectiveness when used right.
Here are how Copywriters 2.0 conduct business:
- Portfolio: Available on websites and blogs;
- Communication: Instant Messaging, E-mails, text messaging, phone calls;
- Conferences: Instant messaging, Voice over Internet Protocol (VoIP);
- Payment: Internet Banking, PayPal etc;
- Branding: Article marketing & e-book marketing;
- Physical files: Courier services, TT.
For example, if you really need a conference or meeting, I would recommend using Instant Messaging software like Skype or MSN Messenger.
As far as contracts are concerned, irrespective of where the Client may be, the laws binding the contract shall be the laws enforced in Malaysia. Terms and conditions to the contract are as stated in the respective website’s terms of service.
Benefits of Working with Copywriter 2.0
As you may have noticed, Copywriters 2.0 work at a minimal cost basis. In the words of budget airlines, frills-free copywriting.
Instantly you’ll save time, money and energy, especially in terms of travel. Geographic limits become obsolete.
Finding the Diamond among the Glasses
Your mind may be screaming “Risky! Risky! Risky!” My only answer to that is: reduce the risk! Have a mechanism for you to screen.
You may want to find for someone who has handled many projects, and delivering them, using the methods above.
In my experience, I’ve done a major translation job worth RM2250 without having to meet the client. For a span of over 7 months, I worked with an advertising agency 296km away. Like the translation job, I never met them in that span.
So even if you’re not engaging me, for whatever reason, you may want someone who has this similar credentials.
Best regards & God bless!
Aldric Tinker
Copywriter 2.0
Co-Author of NLP for Online Marketing and the People Behind It: Download for free at http://jevince.com/NLPOnlineMarketing.
Add comment October 20, 2009
Guide to Copywriter 2.0: 3 Ways to Cost-Effective Communication
Since 2004, Web 2.0 Conferences have been held annually. It’s the buzzword among social media/Internet marketing enthusiasts. Basically what Web 2.0 symbolises is “change”. Internet alone isn’t a static creation. Even more so for the users.
Copywriters 2.0 (sing. Copywriter 2.0) are copywriters who have adapted to the 2.0 ecology. Usually they are Generation Xs and Generation Ys copywriters who are impatient yet determined to achieve. They harness the power of technology to get the work done cost effectively.
What is meant by “cost effectively”? Your communication:
- Saves time;
- Saves money;
- Saves energy.
As a copywriter 2.0, here are the 5 techniques I used with my clients:
- E-mail communication;
- Text messaging/short messaging system;
- Phone calls
- Instant messaging; and
- Voice Over Internet Protocol (VoIP).
If you need to send a bundle of document, send it via e-mail! A Copywriter 2.0 will access it, print it and refer to it.
Through e-mail, your copywriter 2.0 already have a reference he can access easily.
For a course of over 7 months, I managed to work with a Client half way across the country! So, as a person looking for a copywriter, find a Copywriter 2.0!
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ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.
Add comment October 17, 2009
NLP-Hypnosis: We Are Family!
Born in a Seminar Room…
During the introduction of me as a Certified NLP Practitioner and Professional Freelance Copywriter by my good friend Vincent Cheng, Founder of JeVince and Malaysian Business Network, during his Sales 2.0 Marketing 2.0 Workshop prompted a participant to speak on the relationship of NLP and Hypnosis how the two are not related. He expressed how his trainer, also mine, is bad at it and too academic.
For the purpose of this entry, I’ll focus on the relationship between neurolinguistic programming and hypnosis. What’s the nexus?
Beginnings of Neurolinguistic Programming (NLP)
Richard Bandler, then Psychology Student at the University of California, Santa Cruz, joined followers of John Grinder, then associate professor of linguistics at the same varsity, reputedly the youngest in the States at the time.
The two became friends and began fusing their interests and skills and began studying the works of Virginia Satir (mother of Family Therapy) and Fritz Perls (founder of Gestalt Therapy). With the materials at hand, they studied the two for the reasons of their successes. Through a friend, the co-founders of neurolinguistic programming stumbled upon the work of Milton Erickson, MD, Grandfather of Hypnosis.
They were so engrossed with this general practitioner’s works on hypnosis. They incorporated Ericksonian work into NLP.
NLP From the Eyes of Clinical Hypnosis
In Clinical Hypnosis, there are fundamentally three approaches to hypnosis:
- Autocratic: The autocratic approach is telling the Patients (LCCH/BSCH term for ‘Client’) on what to do. Close your eyes. Think of a time when you were…
- Permissive: Patients are ‘invited’ to close their eyes. Whenever you are ready, close your eyes…
- Non-Traditional: Non-traditional methods depart from the two. Non-traditional uses natural occurring hypnotic states to create the change. Briefly, you and I enter hypnotic trances everyday: when we’re day dreaming, concentrated in work, engrossed in reading books, etc.
Where does Clinical Hypnosis put NLP? You can almost guess it – non-traditional.
Ericksonian Influence is “Apostolic Succession” in NLP: Past, Present and Future
Erickson’s work incorporated by the Co-Founders of NLP into this new field of personal change lays the hands on NLP. There are NLP trainers and practitioners who write out that Bandler and Grinder went to meet Erickson, who endorsed their work.
Since its conception in the 1970s, NLP expands and grow because of those who carry on the torch.
Depending on the pre- or post-NLP training of your practitioner, you will see traces of NLP amidst what they bring onto the table.
Just as my trainer, William Horton, Psy. D., is trained in Hypnosis (Dr. Horton is a Certified Hypnotherapist, National Guild of Hypnosis/NGH & International Association of Counsellors and Trainers/IACT), I am doing the same. As a student of the International Certificate in Clinical Hypnosis conducted by the London College of Clinical Hypnosis Malaysia, I’m bringing back hypnosis into NLP as I practice it.
In addition to conducting NLP therapies and coaching, I use my NLP-hypnosis in my copywriting and speechwriting.
At the end of the day, NLP in inseparable from Hypnosis. No matter how far down the line you may be from John Grinder and Richard Brandler, or you got your line through NLP Gurus Tony Robbins, Tad James, Steve Andreas and more, NLP will trace its roots back to hypnosis.
Add comment October 17, 2009
Discover How You Can Learn Faster, Cheaper and Easier for Long-Lasting Results!
Did you know you can take something out from a workshop or course in a fraction of the time? Many excellent trainers apply accelerated learning into their programs and both organisers and participants are amazed by the results!
Accelerated learning, as the name implies, means faster learning and comprehension in addition to long term results.
As you grow, you have experienced accelerated learning along the way. It’s the time when you manage to understand and grasp the concepts, principles and applications as soon as you read it – and still remember it.
Children constantly enter and exit accelerated learning states. When in this mental state, children will remember what they learn and will most probably apply it.
Ironically, instead of learning to use accelerated learning, our education system systematically casts it further away from us by recognising one form of learning instead of a holistic approach. Instead of being allowed to explore, be curious and imagine, we were taught to sit down, be quiet and pay attention. Sure it works for some, but not for others. But to explain this phenomenon, those who cannot learn in that ‘intellectual’ manner are given many labels which results in attacks to their self-esteem.
How does accelerated learning benefit you or your organisation?
Consider these:
- Learning at a fraction of the usual time;
- Active participation and holistic comprehension of the subject matter;
- Long term retention of the information or knowledge;
- Shorter learning curve;
- And many more underlying possibilities!
But that’s not all!
Excellent neurolinguistic programmers and coaches can help you enter and apply accelerated learning by recognising your learning style, work with you in getting yourself grounded so you don’t get overblown by excitement when using accelerated learning! If needed, your neurolinguistic programmer is more than happy to teach you the application techniques so you can enjoy your learning and use it longer!
Imagine the satisfactory results as you apply accelerated learning endlessly and enjoy the support of a neurolinguistic programmer. The possibilities are endless!
Add comment September 27, 2009
